From Chaos to Control in 90 Days.

Is your production data trapped in spreadsheets? It’s time to stop guessing and start knowing.

Get real-time shop floor visibility while your competitors are stuck in 18-month implementations.

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Can You Answer These Critical Questions?

  • Can you see what’s happening on your production floor right now?

  • Do you know your true build capacity?

  • Is your production data trapped in spreadsheets?

  • Are you manually tracking what your ERP should handle?

  • Can you spot your hidden bottlenecks?

If you hesitated on any of these, you’re not alone. Most manufacturers are flying blind, making critical decisions with incomplete data. We provide the missing link.

Meet The Team: The People Behind the Technology

We’re a team of problem-solvers, creatives, and tech enthusiasts. But we’re also bakers, band members, beekeepers, and ballroom dancers.
Meet the people dedicated to making your business better.

Dorian Smellie
CEO

Dorian connects manufacturing needs with helpful technology. He supports Liverpool and Watford FC! Dorian champions live music venues as he’s a former audio engineer who recorded the Royal Philharmonic by day, and Motörhead by night! He also plays guitar in a rock band, and his motto is: “Help people get what they want.”

Dolores Sanders
CEO

Always looking to the future, Dolores is a passionate Liverpool FC supporter who spent her childhood at Anfield. She enjoys upcycling furniture, making sloe gin, and doing Pilates. Roger Daltrey was once found asleep on her carrycot at the Tommy premiere! Her motto is: “Pick up the phone – verbal communication beats multiple emails.”

Tom Haddock
Product Owner

Knows our application inside-out and all of the optimal usage methods. He is a keen Northampton Saints rugby supporter who plays trading card games semi-competitively. He drinks Monster Mango Loco, and his desired superpower is ‘The Force’. Tom’s motto is: “Make decisions to help you win, not delay your loss.”

Damian Donn
Head Of Commercial

Resilient Springboks rugby and Manchester United supporter. He is passionate about the gym and shooting (for focus). He’s a former Rottweiler owner and says, “They’re friendly and great with kids”. He’s acted in films and drinks “peanut butter power bomb” smoothies post-workout. His motto is: “Always be early, if you’re on time, you’re late.”

Tom Drury
Marketing

Our “Digital Marketing Luke Skywalker.” A passionate Everton fan who attends matches with his family. Tom plays guitar in a band and likes to relax with an ice-cold Pepsi Max (from cans only). He once had a fish named Mikel -after former Everton midfielder, Mikel Arteta. His motto is: “Failing to prepare = preparing to fail.”

Damian Smyth
Marketing

Our “AI and Marketing Yoda” owns a Fox Red Labrador therapy dog called Winnie, who brings joy to end-of-life patients. He’s a lifelong Arsenal fan and National Latin and Ballroom champion with his dance partner, Donna. Ask him about his Posh Spice story (over red wine). His motto is: “Sit down. Do the work.”

DynamxMFG users typically experience:

0%
Increase in efficiency
0%
Decrease in downtime
0mins
Increased productivity per operator, per day

DynamxMFG Features

Our cutting-edge subscription-based features are designed to align seamlessly with the ever-evolving demands of modern manufacturing. Sign-up, sign in and start using. 

  • Manufacturing Execution System

  • Inventory Management

  • Production Control

  • Order Management

  • Digital Factory

  • Shopfloor Data Capture

Case Studies

Case Study: Protea

Thursday 27 March, 2025

Case Study: Spanwall

Tuesday 25 March, 2025

Case Study: Kal Tire

Wednesday 27 January, 2021

Capture data that builds your business

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