Google Ads can work well for manufacturers – but only if the numbers stack up. Here is how to work out whether it makes sense for your business.

Referrals are great when they come. But relying on them means your pipeline is controlled by other people. That is not a strategy – it is hope.

You do not need an agency or a big budget. You need the right free and low-cost tools set up correctly – and most manufacturers are missing most of them.

Ranking at the top of Google is only half the job. If your listing does not convert clicks into enquiries, the traffic is worthless.

More than half of all web searches happen on mobile. If your site loads slowly on a phone, you are losing buyers before they see your capabilities.

Your website gets visitors. Some are potential customers. Most leave without making contact – and you never know they were there.

Reviews are one of the most powerful trust signals in local search. Most manufacturers have almost none - and it is easy to fix.

If your business does not appear in Google Maps results, you are invisible to buyers searching in your area right now.

Most engineering businesses are invisible online - not because their work is poor, but because their online presence does not reflect it.